{"id":173,"count":0,"description":"Die Einzelhandelsverpackung erf\u00fcllt eine Doppelrolle: Sie sch\u00fctzt die Waren w\u00e4hrend der Handhabung und Logistik und pr\u00e4gt gleichzeitig den ersten Eindruck des Verbrauchers am Regal. Von Superm\u00e4rkten, die gro\u00dfvolumige Basisartikel f\u00fchren, bis hin zum allgemeinen Einzelhandel, der vielf\u00e4ltige Konsumg\u00fcter pr\u00e4sentiert \u2013 Verpackungsl\u00f6sungen m\u00fcssen Haltbarkeit, Wirtschaftlichkeit und Markenattraktivit\u00e4t in Einklang bringen. 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